Ditch The Label

Ditch the Label are a Global youth Charity which have been on a mission to help young people overcome the issues that affect them the most. Whether that’s bullying, mental health, relationships, identity or the tough stuff in-between, we’re here. We provide digital safe spaces, direct support, education, campaigns and world-class research. At The Animation Guys - I was creative lead, storyboarder, asset creator and animator. Grace Parker assisted in rigging and animation.

Social Media Content

Aimed at a Gen Z audience, the animation had to be able to be easily repurposed into social media content. The 60-second animations were made into six short social media clips to be shared across platforms to maximise the reach and overall impact of the two videos for the charity.

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